Royal Houseware's Journey from Retail to Digital Domination
INTRODUCTION
Royal has a place in everybody’s hearts and homes for over 40 years now. It started making water coolers in Pakistan in 1979 and later diversified its production into many other types of houseware solutions including hotpots, iceboxes, tea flasks etc.CHALLENGES
Founded in 1979, Royal Houseware had built a strong presence in brick-andmortar stores. However, with the changing consumer behavior and the rise of ecommerce, the brand realized the need to adapt to the evolving market dynamics. The decision to transition from traditional retail to the online domain was not just a business strategy; it was a commitment to staying relevant in the digital age
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