Duties and Responsibilities:

Strategy & Planning:

• Develop and implement a comprehensive paid search and paid social media strategy that aligns with the brand's objectives and target audience.
• Identify new performance opportunities and trends specific to the brand market.

Campaign Management:

• Create, manage, and optimize paid search and paid social media campaigns across all performance platforms (Google, Meta, , LinkedIn, TikTok, and other relevant channels)
• Monitor performance and come up with strategies to achieve and overachieve the media targets.
• A/B test ads to determine the best performing approach.

Analytics & Reporting:

• Analyze campaign performance data to draw insights and make data-driven decisions.
• Provide regular reports on KPIs, including impressions, clicks, conversions, and ROI.

Coordination with Performance Marketing Team:

• Work closely with the team to ensure smooth execution of campaigns, from asset delivery to post-campaign analysis.
• Conduct quality checks on the work delivered by the team, ensuring accuracy and adherence to brand guidelines.
• Address any challenges promptly, ensuring campaigns run seamlessly.
• Collaborate on streamlining processes and improving efficiency in campaign execution.

Continuous Learning:

• Stay up to date with the latest trends, tools, and technologies in paid social media advertising.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 2 - 4 years of experience in paid social media advertising, with a preference in e-commerce.
• Proficient in using performance advertising platforms (Google, Meta, TikTok, Snapchat, Linkedin etc) and analytics tools (Google Analytics 4).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Soft Skills:

• Adaptability: Ability to navigate a dynamic environment and handle multiple tasks simultaneously.
• Detail-Oriented: Ensuring accuracy in all aspects of the role, especially when conducting quality checks.
• Effective Communication: Ability to convey ideas, feedback, and instructions clearly and professionally.
• Team Player: Collaborative mindset with a focus on achieving team objectives.
• Problem-Solving: Proactive approach in identifying issues and crafting solutions.
• Emotional Intelligence: Understand and respond to the needs of both internal teams and external clients.

Timings: 10:00 am to 07:00 pm
Location: MACHS, Karachi

Benefits:

• Market Competitive Salary
• Annual Increments
• Medical Insurance
• Paid Leaves
• Performance Based Rewards

If you are interested in joining our team and believe you're a great fit for this role, please apply or you can share your resume at: hr@mean3.com