Carter's Pakistan: A Tale of Digital Triumph through Performance Marketing
INTRODUCTION
Carter’s is the leading brand of children’s clothing in the United States today. Trusted by generations of families for making life easier, Carter’s creates a full range of cute, quality baby and children’s clothing, gifts, and accessories that have provided solutions for real life since 1865. With stores nationwide in Pakistan operated under the umbrella of AKgalleria.
CHALLENGES
Carter's, a global leader in baby and children's apparel, aimed to tap into the Pakistani market's vast potential by launching a dedicated website. Faced with the challenges of establishing brand visibility and driving sales in a competitive digital space, Carter's turned to our expertise in performance marketing to navigate these uncharted waters.
