What color springs to mind when you hear the word Apple? Renowned brands have used color psychology to forge strong associations between color and their product in consumers’ minds.
A brand’s signature color is just one aspect of brand color psychology; other factors contribute to it . These include how a color makes us feel and affects us emotionally; The iconic Red of Coca-Cola associates positive, enjoyable, and energizing emotions with it. It’s also challenging to imagine McDonald’s golden arches without thinking of joy, optimism, and French fries.
What is Brand Color Psychology?
Brand color psychology investigates how color influences our brand perceptions. Colors have a significant emotional impact on us as these feelings significantly impact how we act as consumers.
Why is Psychology of Color Important in Branding?
Considering color psychology while branding gives you a tool to influence consumer perception and behavior. Various color psychology studies have supported some broad principles, the impact of colors on emotions varies from person to person depending on gender, cultural background, personal experience, and neurological variations. At Mean3 we pay regard to associate a meaning with your brand and consider every aspect while taking you on board.
Color Psychology Chart
The Psychology of Colors in Branding
There are significant advantages to incorporating color psychology in branding. To understand this concept to its core, you can refer to prominent brands globally that are similar to your own.
Keep in mind that none of the feelings are inherently tied to any one color. Context and culture are essential to the psychology of color in branding. Therefore, it’s essential to first identify your audience and take transitional steps. Making the proper color choice for your brand may be a thoughtful, informed choice if you clearly understand your brand positioning and personality.
Color psychology creates a significant impact when it comes to branding, and it is also beneficial in future projects. However, choosing a color and implementing it is a one-time thing until and unless you want to add some changes to your brand’s outcome. Our team partners with many brand owners to educate them regarding the importance of having a brand identity and walk them through the process of choosing the right color. Here is a quick break down of primary colors to better understand how brands use them to their advantage.
The Psychology of the Color Red
The psychological impacts of red, arguably the most stimulating hue, are not subtle. It’s therefore crucial that it be used wisely for branding objectives. Red has been demonstrated to decrease analytical thought and increase our reflexes – to drive an impulsive decision from its consumers. Therefore, red tags are purposefully used to indicate clearance sale prices.
The Psychology of the Color Green
The most exact color for our eyes is green because it doesn’t require any correction when it strikes the retina – as a result, it is relaxing, appealing, and tranquil. Green is the color of balance as it sits comfortably in the middle of the color range. It stands for sexuality as well as nature and fertility. The legend around the green Star Bucks is persistent for it being luscious and tempting.
The Psychology of the Color Blue
While red appeals to the body, blue inspires the mind. It is a serene, peaceful color that symbolizes clarity and communication. According to brand color psychology studies, blue is the most popular hue in the world. Blue is non-threatening, traditional, and conservative due to its widespread acceptance and environmental omnipresence. When a brand chooses a particular shade of blue for its identification, they are not taking any chances. Blue is frequently used in financial brandings, such as private equity, to imply reliability and security.
The Psychology of the Color Brown
Brown is a robust and dependable color representing abundance in nature and the land. It is frequently among the hues that are more common amongst men and is associated with leather or wood. It can be nostalgic while also having subtly supportive connotations. Brown is a valuable and practical color, but it can also look classy when done correctly.
The Psychology of the Color Black
The absence of all colors makes the color black. This information alone has significant psychological effects. Black represents strength – it acts as a barrier, absorbing energy and enveloping the person. The lack of light primarily causes its dark undertones – therefore, it never goes out of style and always looks good.
How Brands Integrate Colors?
Our brain associates colors with different emotions and behaviors – this is because of diverse cultural and social backgrounds. Therefore, it’s important to first understand your audience before integrating any color.
As an international brand, Valentino shifted its red color scheme to an aggressive hot pink to break the color’s association with femininity. This marketing tactic gave people a new association of the color pink and was successful as the Valentino audience shares the same ideology.
Similarly, some brands are consistent with singular color schemes like Supreme – their shopping bags, sweaters, and even skateboards feature the vivid Supreme Red. While looking to integrate your brand’s identity with a color, you have to be mindful of the prospects of it which our team helps you decide carefully
How To Find The Right Color For Your Brand
Color hunt has to be a rigorous process that involves research, ideas, and patience. Finding the right color for your brand requires a massive strategy. All the future campaigns, marketing, and ads would be aligned with the identity you decide with your brand’s color. For this, you need a team of dedicated professionals who understand your brands and the market’s needs – to deliver the best.
This process is even more crucial when it comes to eCommerce brands. As interaction with customers is virtual and to deliver a message you need to adapt to different queues. This is where color psychology plays a massive role. While finding the right color, decide your brand’s story and align yourself with a professional team that can translate the impact of your brand’s color through effective marketing and campaigns. Our marketing team is solely dedicated to ensuring that every brand is unique and every design speaks for itself – so your brand stands out while building an association in the minds of your consumers.
Choose your brand’s color today!
Your brand is unique – so has to be the color associated with it. Give your brand meaning, and a background story today through understanding your audience, taking into account color psychology, and choosing the right one. Make this process smooth, seamless, and efficient with the right team! We have the country’s finest creative minds to walk you through the process, develop the idea, and implement it – contact us to get a free quote today.
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