Comparing Shopify and WooCommerce: Make the Right Choice for Your Ecommerce Journey
Ready to Set Up Your E-commerce Store? Choose Wisely!
E-commerce has boomed recently, opening doors for businesses worldwide. For e-commerce setup, Shopify and WooCommerce stand out. They each have distinct advantages, making the platform choice crucial for anyone entering online retail. In this blog, we’ll dive into the comparison of Shopify and WooCommerce, and explore how Shopify’s new personalized merchant experience plays a role in this dynamic landscape.
Shopify: The E-commerce Powerhouse
Shopify has established itself as a powerhouse in the e-commerce realm. Known for its user-friendly interface and extensive range of built-in tools, it’s a go-to choice for both newcomers and experienced retailers. One of Shopify’s standout features is its simplicity – you don’t need to be a tech expert to set up and manage your store effectively.
Shopify has recently taken a step forward by offering a personalized merchant experience through Re-platformer landing pages. This initiative is targeted at those who are considering migrating their existing stores to Shopify. The tailored in-admin migration support ensures a smooth transition, minimizing disruptions to your business operations. Furthermore, merchants can access additional tools such as migration-focused setup guides and sales guidance. This comprehensive support can significantly ease the often daunting process of migrating your store.
Pros of selling on shopify:
- User-friendly interface, perfect for beginners.
- Hosted solution, eliminating the need for separate hosting.
- Variety of professional templates and themes.
- Robust app store for adding functionalities.
- 24/7 customer support.
Cons of Shopify store:
- Monthly subscription costs.
- Limited customization compared to open-source solutions.
- Transaction charges for using payment channels from third parties.
- Advanced features might require coding or app integration.
WooCommerce: The WordPress Integration
WooCommerce, on the other hand, is an open-source ecommerce plug-in designed to integrate seamlessly with WordPress websites. This makes it an ideal choice for those who are already familiar with WordPress or want more control over the customization of their online store.
One of Woo Commerce’s biggest advantages is its flexibility. You have complete access over the store’s design, functionality, and hosting. With access to thousands of WordPress themes and plug-in, you can tailor your store to your exact specifications.
Pros:
- Open-source and free to use (though you might incur other costs like hosting and domain).
- Complete customization control.
- Extensive range of plug-in and extensions.
- Integrated blogging capabilities through WordPress.
- No transaction fees for using third-party payment gateways.
Cons:
- Requires separate hosting and domain setup.
- More technical expertise might be needed for setup and maintenance.
- You’re responsible for security and updates.
- Some plug-in can be costly.
Making the Choice
Choosing between Shopify and WooCommerce depends on your specific needs and priorities. If you’re seeking a hassle-free solution with a focus on user-friendliness and seamless migration, Shopify’s personalized merchant experience is a strong selling point. On the other hand, if you prioritize customization, flexibility, and are comfortable with more technical aspects, WooCommerce might be the better fit.
Both Shopify and WooCommerce offer exceptional tools to help you establish and grow your online store. With Shopify’s recent efforts to provide targeted migration support and tools, it’s becoming an even more attractive option for those looking to make the switch.
10 features Shopify has better than WooCommerce: Why merchants prefer Shopify
In the dynamic world of e-commerce, selecting the right platform to power your online store is a decision that can greatly influence your success. Shopify and WooCommerce are two prominent contenders, each offering a range of features tailored to various needs. Let’s delve into 10 things Shopify can do better than WooCommerce, shedding light on why merchants often lean towards Shopify for their e-commerce ventures.
1. Simplicity and User-Friendly Interface: Shopify is renowned for its intuitive interface that requires minimal technical knowledge to set up and manage a store. Its streamlined design and straightforward setup process make it an ideal choice for entrepreneurs who want to dive into the world of e-commerce without a steep learning curve.
2. Hosted Solution: Unlike WooCommerce, which requires separate hosting and domain setup, Shopify provides a fully hosted solution. This means Shopify takes care of the technical aspects, including server maintenance and security updates, allowing merchants to focus more on their business.
3. Extensive Range of Professional Templates: Shopify offers a wide selection of professionally designed templates that cater to various industries and styles. These templates provide a solid foundation for your store’s design, allowing you to create a visually appealing and engaging online shopping experience.
4. Integrated Payment Gateways: Shopify comes with built-in support for various payment gateways, simplifying the payment process for customers. Merchants don’t need to worry about third-party integrations to accept payments, making it convenient for both sides of the transaction.
5. Robust App Store: Shopify’s app store boasts an extensive range of apps and integrations that can enhance your store’s functionality. From marketing tools to inventory management and beyond, these apps allow you to customize your store’s features without extensive coding.
6. 24/7 Customer Support: Shopify provides 24/7 customer support via various channels, ensuring that merchants receive timely assistance whenever they encounter issues or have questions.
7. Mobile Responsiveness: Shopify’s templates are designed to be mobile-responsive out of the box. This is crucial in the age of mobile shopping, ensuring that your store provides a seamless experience across devices.
8. Security and Updates: Shopify takes care of security and updates, relieving merchants of the burden of managing these aspects. This saves valuable time and resources.
9. Scalability: Shopify is well-equipped to handle the growth of your business. As your store expands, Shopify’s infrastructure can accommodate increased traffic and orders without compromising performance.
10. Personalized Merchant Experience: Shopify’s recent initiative to provide a personalized merchant experience through Re-platformer landing pages offers tailored migration support and additional tools for a smoother transition. This can be a significant advantage for merchants looking to migrate their stores.
Why Merchants Prefer Shopify to WooCommerce
Merchants often prefer Shopify due to its user-friendliness, hassle-free setup, and strong support. Entrepreneurs prioritize products and customers over technical complexities, and Shopify’s professional templates and robust assistance cater to these needs. Personalized migration support adds to its appeal. In short, Shopify’s simplicity, comprehensive support, and feature-rich environment make it the go-to choice for reliable e-commerce.
Ready to Take the Next Step? Choose Your Ecommerce Powerhouse!
As you navigate the exciting world of e-commerce, the decision between Shopify and WooCommerce is pivotal to your online store’s success. Both platforms respond to various needs and preferences while offering distinctive features and advantages. Whether you’re drawn to Shopify’s user-friendly interface and comprehensive support or WooCommerce’s customization and control, the choice ultimately hinges on what aligns best with your business vision.
If you’re intrigued by Shopify’s simplicity, powerful features, and personalized migration support, why not take advantage of their tailored merchant experience? Sign up for Shopify today with Mean3
Are you considering a Shopify store and in need of professional guidance? Look no further. Contact Mean3, your official Shopify experts.
Don’t believe us? Learn about us through ‘For shopify store you will need an official shopify expert like Mean3.
- Published in Shopify, Technology
Shopify Launches Influencer Platform ‘Collabs’ For Merchants
Shopify released a network for Influencers who can connect with merchants globally. Merchants can install the app called ‘Shopify Collab‘ which allows them to connect with influencers.
The Collabs Network allows merchants to share their products and brand profiles with all verified Collabs creators. To opt in, merchants set an instant commission offer on either all products or at the collection level, which will be shared with all Collabs creators who complete Collabs Network onboarding. Merchants can also opt into receiving program applications from Collabs Network creators.
It allows creators to generate instant commission and search for products which drives sales to merchant instantly without any approvals.
Criteria of Collab network:
Have completed Collabs onboarding
Have a public social media account with at least 1K followers
Are located in the US, CA or UK.
For full consultancy hire top Shopify agency ‘Mean3‘ by clicking on following link : http://experts.shopify.com/mean3
Start Shopify store starting just $1/month by clicking on: https://shopify.pxf.io/QOLDyo
OpenCart vs Shopify – Which One to Choose?
Want to earn online? But you are still confused about which platform to choose from. As you know, OpenCart and Shopify are two of the most popular eCommerce platforms in today’s market. Let’s test and compare their key features to let you know which one works the best for you, whether you are looking for a simple online store or a more advanced one. First, We will have a little bit of insight into both platforms if you aren’t aware of them.
What is OpenCart ?
OpenCart is a popular e-commerce platform that offers many great features for online merchants. Some of the key advantages of OpenCart include its powerful store management system, a wide range of payment options, and customizable designs.
What is Shopify ?
Shopify is another popular e-commerce platform that allows businesses to set up and manage their online stores. Similar to OpenCart, Shopify also offers many useful features, such as an intuitive admin dashboard, multiple payment options, and a wide range of customizable themes.
OpenCart vs Shopify:Which One is Right for your Online Store?
Opencart vs Shopify which one is better? While both OpenCart and Shopify are powerful e-commerce tools, there are some key differences between these two platforms that you should consider when making your choice.
OpenCart vs Shopify: Pricing Comparison
Even though Opencart is free, you need to buy web hosting to use the software. Shared hosting plans are usually $5-$10/month and will suffice for new websites. However, if your site becomes popular, you’ll more than likely have to upgrade to e-commerce hosting with PCI (Payment card industry) compliance which costs around $30 a month.
Shopify, on the other hand, has a wide range of pricing plans. The cheapest plan costs just $19/month and includes unlimited products with no transaction fees. If you need more robust features such as shipping integrations or advanced reporting, you can upgrade to their higher tiers that start at $49/month.
OpenCart vs Shopify : Free Trial Policy
If you want to try Opencart for yourself, keep in mind that it is open-source software. This means that you’ll need to buy some hosting and install Opencart before getting started.
Shopify makes things a bit simpler by offering a 14-day free trial of their platform with no credit card needed upfront.
OpenCart vs Shopify: Setup and Management
OpenCart is a versatile e-commerce platform that is free and open source, making it an attractive option for businesses. With OpenCart, users can easily customize their storefronts to create a unique shopping experience for their customers. However, it can be challenging to manage large inventories on OpenCart, and the platform can be difficult to set up, especially for beginners. Additionally, OpenCart does not provide an integrated shipping solution or support for multiple currencies, which can make it challenging to manage your store’s global reach.
Looking for a simpler e-commerce platform with more built-in features? Shopify may be the right choice for you. As a hosted solution, Shopify takes care of all the technical details of running your store, including payment processing and security. With Shopify, you also get access to a wide range of customizable themes and apps that can help you build and manage your business more effectively. In addition to this, Shopify offers integrated shipping and inventory management features to help you streamline your operations, as well as support for multiple currencies.
OpenCart vs Shopify:Which Offers Best Support ?
OpenCart is an open-source platform, while Shopify is a subscription-based service. Both OpenCart and Shopify offer similar core functionality, such as the ability to create product catalogs, set up promotions and marketing tools, and manage customer data. However, OpenCart tends to be less user-friendly than Shopify and may require more technical knowledge to customize and maintain.
OpenCart vs Shopify:Which One is Best for SEO ?
When it comes to SEO, several factors can impact your rankings on search engines like Google. These include things like the quality of your website’s content, backlinking strategies, site speed, site architecture, and more.
To implement SEO best practices, the platform allows you to modify the metadata, product descriptions, categories, and individual web pages.
Since Shopify provides marketing tools such as email promotions, social media posts, and SEO settings, you can confidently focus on areas of your business that better match your strengths. And don’t worry if these areas aren’t your strong suit; the platform takes care of all the complicated technical details for you.
Shopify vs OpenCart: Final Verdict
Well, in the race of OpenCart VS Shopify, we have a clear winner—Shopify. OpenCart is a popular open-source e-commerce platform widely used by businesses all over the world. Shopify, on the other hand, has quickly gained popularity for its ease of use and robust functionality.
OpenCart is typically seen as more suited for small to medium-sized businesses, while Shopify offers enterprise-level features that make it a great option for large businesses. OpenCart is open-source, which means that it has a much larger community of developers and users and can be customized to meet the specific needs of your business. However, Shopify also allows for extensive customization options with its vast library of apps and themes.
Another key advantage of Shopify is its excellent customer support. OpenCart is also known for having great customer support, but Shopify’s help resources are much more robust and easily accessible. Whether you’re just getting started with OpenCart or are an experienced e-commerce veteran, Shopify offers the features and support you need to succeed in today’s competitive online marketplace. So if you’re looking for the best e-commerce platform for your business, look no further than Shopify!
Get your Shopify Store Developed by the Official Shopify Experts
- Published in Technology
Mean3 Wins Fastest Growing Brand Of the Year – BOYA’21
We are incredibly proud and honored to announce that we have been fast growing Brand of the Year 2021 . We won the award in the category of “Web and Ecommerce Development.” Such awards and appreciation give us recognition. Not to mention, they increase our dedication to work much harder.
These awards are more like a realization that we are on the right track. Mean3 is dedicated to the industry of web development and e-commerce, and we want Pakistan to grow more towards prosperity.
Why were we Awarded the Fastest-Growing Brand of the Year?
In our eyes, we are a team of dedicated people contributing to prosperity. We believe in providing top-notch customer services to our clients. We go beyond our lengths to satisfy our affiliations. Customer is the king, and customer satisfaction is the key to success; and that’s our chant. Our clients greatly appreciate our services, which in turn made us win such a prestigious award. Our services include:
- Website design and development
- Graphic Designing
- Mobile App Development
- Digital Marketing
- Search Engine Optimization
- Game design and development
Managing Director Message
“ 𝑰 𝒂𝒎 𝒕𝒉𝒂𝒏𝒌𝒇𝒖𝒍 𝒕𝒐 𝑨𝑳𝑳𝑨𝑯 𝒂𝒍𝒎𝒊𝒈𝒉𝒕𝒚 𝒇𝒐𝒓 𝒑𝒓𝒐𝒗𝒊𝒅𝒊𝒏𝒈 𝒖𝒔 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒘𝒉𝒊𝒄𝒉 𝒍𝒆𝒅 𝒖𝒔 𝒔𝒐 𝒇𝒂𝒓 𝒕𝒉𝒂𝒕 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒓𝒆𝒄𝒆𝒊𝒗𝒆𝒅 𝒔𝒖𝒄𝒉 𝒂 𝒑𝒓𝒆𝒔𝒕𝒊𝒈𝒊𝒐𝒖𝒔 𝒂𝒘𝒂𝒓𝒅. 𝑹𝒆𝒂𝒍𝒍𝒚 𝒕𝒉𝒂𝒏𝒌𝒇𝒖𝒍 𝒕𝒐 𝒎𝒚 𝒕𝒆𝒂𝒎 𝒘𝒉𝒐 𝒉𝒂𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒕𝒓𝒆𝒎𝒆𝒏𝒅𝒐𝒖𝒔𝒍𝒚 𝒉𝒂𝒓𝒅 𝒂𝒏𝒅 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒍𝒊𝒆𝒗𝒆𝒅 𝒊𝒏 𝒎𝒆 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒗𝒂𝒍𝒖𝒆𝒔. “
Abdul Hadi Siraj , Managing Director (Mean3)
Importance of Recognition and Awards?
To word productivity and to route outcomes; an organization needs appreciation and recognition. Especially, when it comes to new ventures and start-ups—brand awareness is necessary. The industrial sector of Pakistan is coming back to its root; and we all must contribute towards creating a positive image of Pakistan.
These awards make us even stronger. They inject a boost of motivation to perform better. Having said that, it is not about winning or losing; it is about getting the right kind of recognition. Getting nominated for a prestigious award is no less than a win.
The ecommerce industry of Pakistan is booming. As per the local sources, Pakistan has transacted around US$4 billion in 2020; and it’s been increasing ever since. In such a tight competition; Mean3 was recognized and nominated for the efforts. We won the award of fastest growing brand of the year; and we believe that it is a huge achievement.
These awards also encourage healthy competition. We loved how we were praised by our competitors. Such events all enhance the brand market research, and give a power boost to the upcoming entrepreneurs. To create a mindset of brand empowerment and awareness in Pakistan; such events are essential.
About Brands of the Year Award
Brands of the year awards are held on an annual basis. They are amongst the most anticipated awards in Pakistan. These awards promote healthy competition between national brands. Such events also promote the brand culture of Pakistan. Brands of the year contribute to maintaining a positive and progressing image of Pakistan. The mission of Brands foundation is to promote the local brands of Pakistan through brand culture. Furthermore, they also play an important role in creating a powerful and positive identity of Pakistan; by highlighting the image globally.
- Published in Technology
Biggest Brands in Pakistan with Shopify Partner | Mean3
Shopify is an all in one integrated cloud based eCommerce platform that helps you to start, expand and run your business across multiple channels, which includes social media to even online marketplaces. You need someone who understands its technicalities and modifies the operations according to your business needs.
Understanding the market demand, Mean3 has built a credible capacity for Shopify developers and is currently offering Shopify Developing Services within the region and abroad. Shopify itself has accredited us as Official Shopify Experts in Pakistan. This is due to the existing strength of our client portfolio, team, and overall trust of our clients that come from different industries.
As we ensure seamless integration between development, user experience, design, and overall conversion rate optimizations – we efficiently strive toward achieving your brand’s goals. That is why we have the largest brands/clients portfolio within the region on Shopify.
Don’t believe us? Hear it from our clients themselves:
Habitt
“Habitt has always been the pioneer and trendsetter in the home decor and furniture industry in Pakistan. We wanted to move to a better website to enhance the customer experience and conversion rate. So we approached Mean3 and it was our best decision. Mean3 helped us throughout the process and met all our business requirements to develop an amazing user friendly website.”
- Owner Of Habitt
Royal Houseware
“Our new website created by MEAN3 has just launched. It looks professional and very easy to navigate. They’ve done a great job of creating exactly what we wanted. Our experience with customer service at MEAN3 has been great. They handle things very efficiently and are available for any questions we have. They met all of our expectations and had a lot of insight regarding marketing tools. We would highly recommend them to anyone looking to build a new website.”
- Owner Of Royal
Mantra
“Team is very knowledgeable and delivers on time. They recommend the latest tools to deploy and share information about our traffic and customers with us that we didn’t know existed. They understood our requirements and adapted the process to our needs.”
- Owner Of Mantra
E-lite Appliances
“My experience with Mean 3 was outstanding. We have also got our other sites made from them and we are very satisfied. The team is extremely professional. They also have a very good customer support team.”
- Owner Of E-lite Appliances
E-lite Cigs
“We are very happy with the content and service provided by mean3, everything went very smooth and they have delivered what they committed. They even handled our old website problems which was not part of the contract. The guidance regarding apps was very helpful and it has increased our overall sales. We recommend everyone to try them out”
- Owner Of E-lite
Masarrat Misbah
“The best experience working with an agency. On top of it and extremely knowledgeable. Open to feedback always willing to go above and beyond to make the client super satisfied. Our first experience with Shopify has been great thanks to them”
- Owner Of Masarrat Misbah
Chester Bernad
We appreciate the time mean3 spent on understanding our needs in terms of the look and feel of our website. they are accessible and open in their communication with their clients and are visibly committed to assisting them to understanding the major and subtle features of Shopify.
- Owner Of Chester Bernad
Personalized After Sales Care:
Our development team ensures that you get the most out of Shopify’s platform. We take account of the swift process of setting up and launching a site that cuts down your overall development costs. Furthermore, familiarization with the platform’s customisation allows us to tailor the best for your brand. Our team ensures to optimize your Shopify platforms according to your needs by adding apps such as customer wishlists to shipping programs and many more spanning from 1000+ apps. Once your site is ready, intensive regard is given to the importance of it being mobile friendly – to ensure your site looks stellar on all devices. Moreover, our marketing team keeps a close check on the Shopify shopping cart – taking note of abandoned checkouts and reaching out to potential customers through email marketing.
However, a stellar website without traffic is no good! Thankfully, Shopify has powerful SEO (search engine optimisations) which Shopify Experts at Mean3 understand and integrate to improve your website’s ranking. This makes your website easily accessible to customers and hence brings in traffic. The customer data gathered is then used to understand customer behaviour for effective marketing through emails, social media integration, and product reviews. Whilst ensuring overall site performance and security, where server maintenance costs can be insured, our team keeps you updated. Furthermore, any technical issues are catered to through 24/7 Shopify customer support making the eCommerce experience seamless. Get started with your eCommerce business today and get a free quote to accomplish exceptional milestones!
Get Best Assistance and Incredible Display of your Ecommerce Platform
- Published in Technology
Magento Open Source VS Commerce: Which One Is The Optimal Choice?
Magento (now an Adobe firm) – a major player in the eCommerce industry has been around for more than 10 years now! It deals with small and mid-sized businesses, mid-market, and enterprise eCommerce platform markets. It’s a platform powerhouse that consistently appears on shortlists and requests for proposals (RFPs). As the fastest-growing brand, Mean3 understands the difficulties of deciding what platform to use. We have dedicated professionals to suggest which is the best fit for your upcoming or current eCommerce business. There are several factors you have to consider before switching to Magento – with the most critical one being which to use: Magento Open source, Magento Commerce or Cloud. From the perspectives of features, pricing, and flexibility & stability – this guide is intended to highlight significant differences between all to help you make a better decision.
Why Magento Open Source is the Good Option for Small Business
Magento 2 Open Source, also previously known as Community edition, is the most popular among businesses. This is because Magento allows you to self-host on an open platform that enables your retail software to run on your established server and network maintenance.
However, when it comes to features there are a few basic tools for building a Magento website:
- Integrated checkout, payment, and shipment systems
- Optimizations for shopping on mobile devices
- Worldwide selling
- Company account management system
- Inventory management
- App marketplaces enable further functionality if required
- Site search
- Immediate purchases
This version of the platform will enable you to understand the core service offerings. It is best acquainted with being cost-effective – with the help of trained professionals at Mean3 we can develop a reliable B2C online shop for your small business. Although, it is not often the case that a small startup may use Magento Open Source and later switch to Commerce for more scalable solutions.
Why Mid Size Businesses Prefer Magento Commerce over others
The prior version of Magento Commerce, also known as Magento Enterprise Edition, is essentially a licensed version of the open source one with additional functionality. It is broken down into two further versions, an on-premise and a cloud version (explained further below). The added functionality will allow you:
- Business development dashboards
- The functionality of B2B
- More advanced marketing tools
- The ability for content staging and previewing
- Access to customer loyalty tools
- A more expansive page builder
- Visual merchandising options
- Customer segmentation
- Product recommendations
In retrospect of the features in Magento Commerce, it may be best for medium to large businesses that have to handle a plethora of transactions. It assists while ensuring that business growth and efficient digital expansion are not compromised. Furthermore, it offers enhanced scalability and security but not like how Magento Cloud does it.
Why Magento Commerce Cloud is the Good Option for Large Size Businesses
Magento Cloud, previously called Enterprise Cloud, is Magento Commerce, but with cloud infrastructure hosting. Its functionality focuses on scalability and enhanced security with these added features:
- Easy deployment and global availability
- Global and cloud availability that has an SLA up to 99.9%
- Fast page loading and performance monitoring tools
- Web application firewall, which also includes fastly WAF and DDoS services which are also PCI compliant
- Streamlined updates and testing
Initially, looking at the features only gives an idea that this version of Magento is best suited for large businesses. They need an infrastructure that is suitable for high traffic, has a stable platform for stable growth and processes large amounts of requests daily.
Core Differences between the Magento Open Source and Commerce platforms:
The initial difference between Magento Open Source and Commerce. In Magento commerce there is additional functionality of page builder, security, b2b functionality, the way content is staged & previewed, and more marketing features.
Therefore, Magento Commerce has more power and flexibility over Open Source. But Open Source can allow you to develop at a certain cost.
Accordingly, when it comes to Magento Cloud and Commerce. Both are highly dependent on large businesses and the dev team. For example, you already have a dev team, but not experienced like Mean3, but you believe you need a newer scalable solution that may have predictable costs, security, and stability that may not be reliant on an in-house option.
Lastly, the time required to develop, set up, and implement an online store takes around 8-10 weeks on Magento Open Source. Whereas, it would take about 14- 16 weeks on Magento Commerce. Development time is often associated with how efficient your development team is, that is where Mean3 come in ensuring to cut down this time and ensure your site is functional and reliable at our earliest.
How to Choose the Right Magento for your Business?
Choosing the right Magento, completely depends on your business requirements. This includes certain aspects of price (such as the cost of licensing which may need to be justified if you are a high-volume merchant or retailer), and the right need for features (whether the features on Commerce can be developed for a cheaper cost). Or if you have the budget to attain and feel like your business is on par with being a large-scale operation. Then you can let Magento handle all your burdens that are accustomed to self-hosting using Magento Cloud.
Regardless, if you are still on the fence on what platform may be best suited to you, get a consultation today and ease your eCommerce developing needs with Mean3! We can help you with Magento-managed services, develop the right software for your needs and provide continuous consultations on your eCommerce needs.
Looking to Develop an Ecommerce Website for your Business?
- Published in Technology
The Rise Of The Color Branding: How Colors Improve Brand Identification
What color springs to mind when you hear the word Apple? Renowned brands have used color psychology to forge strong associations between color and their product in consumers’ minds.
A brand’s signature color is just one aspect of brand color psychology; other factors contribute to it . These include how a color makes us feel and affects us emotionally; The iconic Red of Coca-Cola associates positive, enjoyable, and energizing emotions with it. It’s also challenging to imagine McDonald’s golden arches without thinking of joy, optimism, and French fries.
What is Brand Color Psychology?
Brand color psychology investigates how color influences our brand perceptions. Colors have a significant emotional impact on us as these feelings significantly impact how we act as consumers.
Why is Psychology of Color Important in Branding?
Considering color psychology while branding gives you a tool to influence consumer perception and behavior. Various color psychology studies have supported some broad principles, the impact of colors on emotions varies from person to person depending on gender, cultural background, personal experience, and neurological variations. At Mean3 we pay regard to associate a meaning with your brand and consider every aspect while taking you on board.
Color Psychology Chart
The Psychology of Colors in Branding
There are significant advantages to incorporating color psychology in branding. To understand this concept to its core, you can refer to prominent brands globally that are similar to your own.
Keep in mind that none of the feelings are inherently tied to any one color. Context and culture are essential to the psychology of color in branding. Therefore, it’s essential to first identify your audience and take transitional steps. Making the proper color choice for your brand may be a thoughtful, informed choice if you clearly understand your brand positioning and personality.
Color psychology creates a significant impact when it comes to branding, and it is also beneficial in future projects. However, choosing a color and implementing it is a one-time thing until and unless you want to add some changes to your brand’s outcome. Our team partners with many brand owners to educate them regarding the importance of having a brand identity and walk them through the process of choosing the right color. Here is a quick break down of primary colors to better understand how brands use them to their advantage.
The Psychology of the Color Red
The psychological impacts of red, arguably the most stimulating hue, are not subtle. It’s therefore crucial that it be used wisely for branding objectives. Red has been demonstrated to decrease analytical thought and increase our reflexes – to drive an impulsive decision from its consumers. Therefore, red tags are purposefully used to indicate clearance sale prices.
The Psychology of the Color Green
The most exact color for our eyes is green because it doesn’t require any correction when it strikes the retina – as a result, it is relaxing, appealing, and tranquil. Green is the color of balance as it sits comfortably in the middle of the color range. It stands for sexuality as well as nature and fertility. The legend around the green Star Bucks is persistent for it being luscious and tempting.
The Psychology of the Color Blue
While red appeals to the body, blue inspires the mind. It is a serene, peaceful color that symbolizes clarity and communication. According to brand color psychology studies, blue is the most popular hue in the world. Blue is non-threatening, traditional, and conservative due to its widespread acceptance and environmental omnipresence. When a brand chooses a particular shade of blue for its identification, they are not taking any chances. Blue is frequently used in financial brandings, such as private equity, to imply reliability and security.
The Psychology of the Color Brown
Brown is a robust and dependable color representing abundance in nature and the land. It is frequently among the hues that are more common amongst men and is associated with leather or wood. It can be nostalgic while also having subtly supportive connotations. Brown is a valuable and practical color, but it can also look classy when done correctly.
The Psychology of the Color Black
The absence of all colors makes the color black. This information alone has significant psychological effects. Black represents strength – it acts as a barrier, absorbing energy and enveloping the person. The lack of light primarily causes its dark undertones – therefore, it never goes out of style and always looks good.
How Brands Integrate Colors?
Our brain associates colors with different emotions and behaviors – this is because of diverse cultural and social backgrounds. Therefore, it’s important to first understand your audience before integrating any color.
As an international brand, Valentino shifted its red color scheme to an aggressive hot pink to break the color’s association with femininity. This marketing tactic gave people a new association of the color pink and was successful as the Valentino audience shares the same ideology.
Similarly, some brands are consistent with singular color schemes like Supreme – their shopping bags, sweaters, and even skateboards feature the vivid Supreme Red. While looking to integrate your brand’s identity with a color, you have to be mindful of the prospects of it which our team helps you decide carefully
How To Find The Right Color For Your Brand
Color hunt has to be a rigorous process that involves research, ideas, and patience. Finding the right color for your brand requires a massive strategy. All the future campaigns, marketing, and ads would be aligned with the identity you decide with your brand’s color. For this, you need a team of dedicated professionals who understand your brands and the market’s needs – to deliver the best.
This process is even more crucial when it comes to eCommerce brands. As interaction with customers is virtual and to deliver a message you need to adapt to different queues. This is where color psychology plays a massive role. While finding the right color, decide your brand’s story and align yourself with a professional team that can translate the impact of your brand’s color through effective marketing and campaigns. Our marketing team is solely dedicated to ensuring that every brand is unique and every design speaks for itself – so your brand stands out while building an association in the minds of your consumers.
Choose your brand’s color today!
Your brand is unique – so has to be the color associated with it. Give your brand meaning, and a background story today through understanding your audience, taking into account color psychology, and choosing the right one. Make this process smooth, seamless, and efficient with the right team! We have the country’s finest creative minds to walk you through the process, develop the idea, and implement it – contact us to get a free quote today.
Your Brand Identity Awaits?
- Published in Technology
How to Hire Shopify Developer in 2022
More than a million retailers use Shopify today to manage their online stores. What’s more intriguing is that Shopify hosts businesses of different sizes, from tiny boutiques to enormous wholesale conglomerates. The fact that Shopify offers various options that function immediately after installation is the most likely explanation for why they all chose it.
However, each company must make unique adaptations; thus, for online stores to function properly, Shopify developers are required. The goal of Shopify is to improve ecommerce for everyone, and the goal of Shopify’s developers is to adapt Shopify to the unique requirements of each business. Therefore, read this piece to the conclusion to get our advice if you’re looking to hire a Shopify developer.
How to find the Best Shopify Developers
The best Shopify Developer must have all the required skills, such as; excellent communications skills and attentiveness to the current task. They must have immense experience and must have highly developed professional skills.
Top of line Portfolio
A Shopify developer should have a portfolio of completed projects, ready to go. If most of the Developer’s projects fall under your industry and you enjoy them, you’re in luck! The websites that are featured in the portfolio should ideally be tested. You must determine the functionality and speed of operation required to achieve your website’s goals.
Excellent Testimonials
A chosen Shopify developer will have a sizable amount of favorable reviews of the work performed if the websites mentioned in the testimonials are accessible even better. The more you enjoy the website’s looks and functionalities, the more proper image is portrayed of the Developer and is a picture-clear moment for you.
Flawless Communications Skills
When it comes to hiring, soft skills are typically overlooked, yet your Shopify developer should be a skilled communicator. A good communicator can communicate the status of your project in a flash. Additionally, a Shopify developer with outstanding communication skills will keep in touch with you and solicit your feedback. Milestones will also be given to you by the Developer. As a result, you will be aware of and in charge of what must be done and will be completed throughout the coming week or month
Individual Approach
Observing how distinctive each website is is important when browsing a portfolio. Shopify developers occasionally have a portfolio of websites with a similar layout and functionality, which goes against their unique approach. A Shopify developer must be imaginative and customize each concept to the client’s needs
Reliability
Pay attention if a developer is prepared to provide revisions and corrections until you are happy with the outcomes while discussing the milestones and a work plan. They frequently do, but it is best to discuss this in advance. However, if you are satisfied most of the time, your project’s reliability is there.
Taken Care of with Support
Hire an Agency or Freelancer accountable for his work if some steps are taken wrong. The Developer must take notes, pay full attention to your guidelines, and accept what he has done wrong, which significantly impacts his performance and your belief in the project.
Starting with the project
Before the project begins, you must agree on a payment schedule to benefit both parties. Most likely, a deposit will be requested from the Developer. The Developer will start working on your project as soon as you pay the deposit. Verify each milestone the Developer completes, and only approve payments if you’re 100% satisfied with the outcome. These would further enhance the quality of the project, and errors can be reduced.
Where to find a Shopify Developer
Developers, designers, and independent contractors who focus on working with Shopify enterprises are listed in Shopify’s directory. The directory includes hundreds of developers. Here, you can quickly evaluate each Developer’s location, cost, and rating. However, with the help of a dictionary, you can’t select a perfect developer as you can also take the help of a company that already has some Best Shopify Developers ready to go!. However the best way to go is to work with a company which is full of highly qualified Shopify Developers and have some of the Best Shopify Developers in Pakistan.
Best Shopify Developer In Pakistan
There are many companies world wide which are designed to customize web pages and build them. In Pakistan although there are not many eCommerce companies the ones that exist don’t have enough recognition. However, being in Pakistan your Best bet must be Mean3. We have an impressive client portfolio and a guaranteed bright future as last year Mean3 was awarded as the Fastest Growing Brand of the Year 2021 & Go Global Awards’ 21. With a 5 year experience with great reliability Mean3 aims to provide its customers with the best experience.
Certified Shopify Developer- Mean3
Mean3 Pvt Ltd is a software company with an incredible success rate. We have been involved in over 80 projects worldwide, committing to our deadlines and targets. We rely on contemporary, high-tech tools to build your web projects to ensure that you are given an impressive development service. Mean3 has a defined working strategy that we execute while looking into the project.
We first plan and set a strategy on how to make your project more engaging. The client is assured of quality work with timely execution. We then design and develop your Shopify account to implement your action plan. After all the implementation Testing and Maintenance is also on us with prompt after sale till the client is satisfied.
We, at Mean3, have some of the Best Shopify Developers in Pakistan who are highly skilled professionals. They work with utter passion and dedication to maximize satisfaction and increase your brand’s credibility.
Mean3 ensures that working with us would be worth your money and time. We started 2013 with a dedication and passion for delivering business solutions to people globally. Today, after a wholesome appreciation and honor, we have customers spanning from Pakistan to UAE, UK and USA.
Costing of a Shopify Developer
Each Shopify Developer has different rates as they all vary with the project size, mostly for small projects. The development cost will also increase if you need specific connectors, copywriting, SEO, or product or customer data import. However, working with a company like Mean3 would be beneficial as a whole because each sector of the project would be controlled altogether by certified Shopify developers in Pakistan and chances of bugs or errors would be reduced.
Hiring( Conclusion)
Finding qualified Shopify developers is a task – and we have got your back! Mean3 ensures to connect you with your eCommerce market in the most efficient way possible – backed by a dedicated team of experienced Shopify developers. Get a free quote from Mean3 Pvt Ltd. today and embark on your digital journey of endless possibilities.
Looking to Develop a Custom Website for your Business?
- Published in Technology
How Mean3 Used ODAX Facebook to Optimize the Campaign
Meta constantly improves the Ad experience for its users to ensure your campaigns reach the utmost potential and efficiency. The latest addition to the Meta Ad experience is ODAX – Outcome Driven Ad Experiences. The Mean3 digital marketing team, with a deep understanding of the feature, is here to help you understand how ODAX may benefit you to target, optimize, and convert your potential customers.
6 Segments of Facebook’s ODAX (Outcome-Driven Ad Experiences) Campaign
Previously, there were 11 campaign objectives which have been further streamlined into 6. Each objective has its optimizations, as opposed to the three sales funnel options. ODAX’s new outcome-driven objectives are:
- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales
Awareness Objective of ODAX Facebook Campaign
The awareness objective is to target individuals at the top of the funnel, who are most likely to remember your message. This is a blend of previously listed ‘reach’ and ‘brand awareness’ objectives on ads manager. This update is beneficial to introduce your brand, product, or service to a new market. Moreover, further optimizations can be made in impressions (delivering ads as many times), reach (delivering ads to the most number of people), and ad recall lift (delivery of ads to the maximum number of people who will recall your ad). Along with custom frequency which can be set according to the awareness level of the audience.
Facebook Campaign With ODAX Using the Traffic Objective
Traffic is a relatively unchanged objective. Its standard approach is to influence the purchase decision of prospective customers. This drives the usual traffic towards your desired location such as Facebook Messenger, WhatsApp, a website, or an app. Further optimizations for optimal delivery can be made with landing page views (delivered to redirect customers to desired pages), link clicks (delivered to the maximum amount of people most likely to click on your ad), impressions (delivered to the most number of people as many times as possible) and daily unique reach (ads delivered a single time a day). However, at the cost level, multiple bid strategies cannot be chosen but an optional cost control can be set at the ad level. Which gives a certain level of control on the cost per result and getting the most results out of the set budget.
Facebook Campaign With ODAX Using the Engagement Objective
This campaign objective is quite unambiguous. It focuses on the overall engagement of certain content which contributes towards more likes, video views, messages, or overall event responses. In the previous version of ad manager, this objective contributed only towards in-app engagement. Whereas, now it covers the overall page and necessary content management, which is best intended for kickstarting targeting and conversions. So this contributes to 5 options on the ad level, on your ad (event response, post engagement, and video views), messaging apps, app, website, and Facebook page. Therefore, the optimization level is dependent on the desired conversion location and lets you similarly, like the traffic objective, set an ad level cost control level which is optional for the desired pay per result
Facebook Campaign With ODAX Using the Leads Objective
This is a useful objective to collect relevant leads for your brand or business. Previously, Facebook only covered phone calls, instant forms, and automated chats under this objective. Whereas, whereas ODAX has a wider approach with sources from apps, messenger, calls, instant forms, and websites. Therefore, leading to optimizations that vary on the choice of selecting a certain conversion event – start the trail, lead, schedule, submit, subscribe, and link clicks. Also, in this objective optional cost control can be set by the willingness to spend on pay per result.
Facebook Campaign With ODAX Using the App Promotion Objective
This objective focuses on promotion to convert people to install and continue using an App. Previously, ads manager had similar options which included automated and manual setups with a particular focus on the maximum number of downloads and higher reach. However, the optimizations include app installs (delivering ads to people who are likely to install the app), app events (a specific action is required to install the app once), and value (delivering ads to people for the maximum purchase value and return on ad spend). The optional cost control is only available on manual app promotion and for the automatic promotion, campaigns are optional bid control
Facebook Campaign With ODAX Using the Sales Objective
The Facebook sales objective has become more streamlined with ODAX. It considers the people who are most likely to purchase your product or service, which makes it ideal for our eCommerce clients. The new version is more focused on ensuring conversion and catalog sales. There are 4 options for conversion locations: Website (choose a sales-focused conversion that was configured in events manager), App (choose an app event ), Website and App, with Whatsapp or Messenger (preparation of acceptance of payments). Furthermore, the optimizations include impressions, landing page views, link clicks, or daily unique reach. Return on ad spend (ROAS) can be further adjusted accordingly to set an optional cost control that is by setting for value
How Campaign With ODAX Facebook is Beneficial for You
Meta ensures to upgrade your ad manager experience constantly with new optimizations and features – which has led to the introduction of ODAX. The clients at Mean3 get a cohesive digital marketing experience that allows them to better align their marketing strategy with effective execution. The optimizations at the ad level, allow further adjustments for your desired outcome. However, ODAX is yet to improve on certain aspects, the introduction of omnichannel tools is a welcome addition, once it is introduced, as it will improve the efficiency to handle multiple channels for our client’s campaigns
Mean3 and ODAX Facebook Ads Campaign
In regards to all the above information. ODAX Facebook Ads is yet to improve on certain aspects, and the introduction of Omni channel marketing tools will be greatly beneficial for eCommerce businesses. However, the streamlined ODAX system with its optimizations is a great tool for our clients. To better align your marketing goals with the help of ODAX, Book a free quote today
Want to Grow your Business with Meta Advertising?
- Published in Technology
Shopify Segmentation and Marketing Automation Tools
Shopify uses Customer segmentation to segment or categorizes customers into groups based on similarities so businesses may appropriately and effectively market to each segment.
Shopify also allows marketing automation. On your Shopify Marketing page, automation may be created and managed. With automation, you may develop processes that email your consumers after a certain threshold or trigger has been reached.
How Mean3 integrates Shopify’s New Customer Segmentation and Marketing Automation Tools
At Mean3, we believe that the right time is the most important factor for an effective marketing campaign. What this essentially means is to get the right message, to the right person, at the right time. The existence of email marketing resonates with our approach – it is a significant channel to trace back and send the right message to the relevant audience, at the perfect time. Therefore, Shopify associates importance to this feature and has introduced new customer segmentation and marketing automation tools. Moreover, it has increased the number of free emails to 10,000 per month.
Shopify’s New Customer Segmentation
Shopify’s customer segmentation feature enables the business owners to group customers according to their behaviors and attributes. This makes Mean3 clients more aware of their customer journey backed by the data at each stage of the marketing cycle. Shopify has already automated segmentation for you without knowing within the customer section. These lists are not shifted into the customer segmentation section where they will be saved along with any groups you create. Another feature of this tool is that it keeps long-term maintenance at the forefront, due to the rapid change of customers. This enables the ability to save customer data according to the criteria of a saved segment and automatically remove them, if they no longer
Shopify’s Marketing Automation
Shopify’s marketing automation features enables the ability to email customers through certain triggers, such as store actions, purchase history or key milestones. This will fundamentally facilitate Mean3 clients to get in touch with their customers based on their activity, as through standard message templates one can miss the point of reaching a customer’s inbox. Consequently, this allows you the ability to choose Shopify’s dynamic templates based on your brand’s current assets, logos, color palettes and products. With further additions of conditions and timing. Moreover, welcome messages, upsell emails or a customer win-back campaign is set to go live with ease.
Conclusion
We at Mean3 have every confidence in the power of email marketing as a reliable supplement for your business. That is due to the steadiness of this channel as compared to others where they rapidly change, but we believe it is a direct line to your customer’s relationship with your business. Hence, the tools by Shopify’s new automation and segmentation tools ensure existing customer data helps you further engage with your customers. Book a Quote today to use these powerful tools to bring forth your business today.
Want to change your email marketing strategy through segmentation and automation tools?
- Published in Technology
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